CASE STUDY
Bringing a personalized touch to the world of high-end collector car auctions.
Background
Worldwide Auctioneers is one of the premier collector car auction companies in the United States, specializing in rare and valuable vehicles. As one of only six companies globally that auction high-end collector cars, such as celebrity cars, muscle cars, Ferraris, and Lamborghinis, they are renowned for their boutique, relationship-focused approach. Their emphasis on personal connections ensures they maximize value for both sellers and buyers, creating a highly trusted environment for collectors.
The Problem
Worldwide Auctioneers faced a unique challenge: they needed to stay engaged with their extensive buyer list of over 40,000 car enthusiasts worldwide. Traditionally, their client services team made personal phone calls to buyers, a process that was slow and time-consuming. Prioritizing specific buyers meant that many potential participants received less attention, which was counter to Worldwide Auctioneers’ commitment to maintaining strong relationships with all their buyers. The team needed a way to scale their outreach while preserving the personal touch that sets them apart in the industry.
The Solution
Personify enabled Worldwide Auctioneers to maintain the high level of personal engagement their buyers expect while dramatically improving their efficiency. The solution centered on leveraging Personify’s voicemail drop feature and custom phone number setup, allowing the team to automate outreach without sacrificing the personal touch.
Personalized Voicemail Drops
Instead of using a generic automated system, each voicemail was a pre-recorded message from one of the company’s owners, ensuring it retained a personal and authentic tone. The voicemails were sent using Personify’s ringless voicemail drop feature, which placed the message directly into the buyer’s voicemail inbox without ringing their phone, making it a non-intrusive yet personal way to connect.
Custom Phone Numbers by Region
To add to the personal touch, we set up custom phone numbers with local area codes that matched the buyer’s region. This made the messages feel even more personalized, as they appeared to come from a local contact instead of a distant or generic number.
Tailored Conversations
The drip sequence was crafted to sound as if it were tailored to the individual buyer, further enhancing the sense of personal connection. By creating different voicemail scripts for each salesperson based on their region or past interactions with the buyer, the messaging felt specific and personal.
Workflow Automation to Scale
Workflow automation ensured that all 40,000 buyers received the personalized messages without requiring the client services team to make thousands of outbound calls manually. The automation handled the entire process, but in a way that maintained a human element, with the voicemail still coming from a familiar voice, not an AI or robot.
High-Touch Engagement Focus
Once the voicemails were sent, the client services team could focus their attention where it was most valuable—on the buyers who responded. Approximately 15% of the recipients either called or texted back, meaning the team spent their time talking with genuinely interested buyers instead of dialing numbers and leaving voicemails. This allowed them to prioritize high-touch conversations and build stronger relationships with buyers, fulfilling Worldwide Auctioneers’ commitment to personalized service.
Seamless Call & SMS Management
Personify’s system also enabled easy tracking of all communications. If a buyer texted or called back, their responses were automatically logged, and the salesperson could pick up the conversation immediately. This ensured continuity and prevented any buyer from feeling neglected.
Results
Thanks to Personify, Worldwide Auctioneers transformed their outreach process, maintaining their boutique, relationship-based approach while scaling their efforts to reach all 40,000 buyers.
15% Engagement Rate
Out of the 40,000 buyers contacted, around 15% responded, either by calling or texting back, providing the team with a pool of highly engaged prospects to follow up with personally.
Time Saved
The client services team no longer spent countless hours manually dialing numbers and leaving individual voicemails. Instead, they could focus on meaningful, high-touch conversations with the buyers who reached out, resulting in more productive and engaging interactions.
Personalization at Scale
By personalizing voicemails and using local phone numbers, Worldwide Auctioneers maintained their brand’s high level of care and attention to detail, even when reaching buyers at scale.
Improved Efficiency
The team effectively scaled their operation without sacrificing quality of service or hiring additional staff, allowing them to focus on quality conversations rather than mundane tasks like dialing phone numbers.
“Personify has allowed us to connect with our entire buyer list without losing that personal touch that makes us who we are. The voicemail drops were genuine and personal, and the system did the heavy lifting for us. Our team could focus on talking to the buyers who mattered most—those who really wanted to engage. It’s like scaling our team without adding a single new person.”
John Kruse
Principal & Auctioneer, Worldwide Auctioneers
Features Used
Personalized Voicemail Drops
Custom Phone Numbers
Workflow Automations
Two-Way Call & SMS Management
Contact Management
Worldwide Auctioneers is a leading collector car auction company, known for its personalized advisory services and expertise in selling some of the rarest and most valuable cars in the world. Their commitment to building strong relationships with both buyers and sellers makes them one of the most trusted names in the industry.
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