Odds are you started your business or nonprofit (or joined your team) because you saw a problem that you could provide a unique solution for. And you’re probably passionate about it enough to tell everyone!
So talking about what you do should be the easiest thing in the world, right?
In our experience? No.
What stops business leaders dead in their tracks and kills their growth first?
The curse of knowledge.
We spend so much time buried in the weeds of our product, service, or industry that we forget how to explain our solution simply to those who need it the most.